10 ways to increase staff loyalty

Building Staff LoyaltyIt’s my belief that staff loyalty shouldn’t be expected; both the organisation and the managers who work for it should earn it.

The cost of replacing employees is high and it’s not just the recruitment costs that need to be taken into account you also need to factor in elements such as lost productivity whilst you train your new employee.

However there’s an opportunity for each and every business to engage with their employees and thereby increase their staff loyalty.

Here are 10 best practice ideas to help you motivate and engage your employees:


1. Quantify your staff loyalty

To improve staff loyalty you need to know your starting point. The simplest way to do this is to conduct a survey around job satisfaction, employee engagement, quality of management, likelihood to recommend the organisation as an employer and likelihood to look for another job in the next 12 months. Using a Likert Scale is the most widely used survey of this kind:

Likert Scale Example Question
I am likely to recommend this organisation as a great place to work.

  1. Strongly disagree
  2. Disagree
  3. Neither agree nor disagree
  4. Agree
  5. Strongly agree


2. Gather compliments

As well as gathering complaints and concerns from employees and customers make sure you collect compliments and display them where everyone can see them, include them in staff newsletters and send them to those who are being complimented. Receiving a compliment is great morale booster.


3. Help employees see the bigger picture

Most employees want to feel as if they are contributing to the organisation achieving its goals. Share the organisation’s vision with all employees through individual, team and town hall meetings. Managers should also use individual meetings to show employees how their specific role helps contribute to the success of the team and the organisation.


4. Ensure employees’ training is up-to-date

Training is a major contributor to employee job satisfaction, so make sure all employee’s training is up-to-date so they have the skills and knowledge needed to do their job to the best of their ability. HR professionals and managers should also ensure that all employees are fully aware of the training opportunities within the organisation.


5. Start a mentoring programme

mentoringA mentoring programme facilitates employees personal and career advancement and ensures that knowledge gained from more experienced employees is shared, and not lost should they decide to leave the organisation. Recruit experienced employees and mentors but ensure that you give them the training they need to be able to mentor their less experienced colleagues.


6. Promote team work

Strong, loyal teams improve staff retention as they encourage bonds between the team members. Team building activities that promote trust, acceptance and collaboration are useful tools here, and many inexpensive activities can be found with a quick Google search.


7. Tell the truth

Employees want to be respected, and part of that is being respected enough to be told the truth – even if the news isn’t good. Hold quarterly or six-monthly meetings with your employees to communicate how the organisation is doing, the challenges it faces and how you are tackling those issues. You never know, your employees might have a creative solution to your issues.


8. Retrain or get rid of poor people managers

It’s been said so many times, “People don’t leave organisations, they leave managers.” Part of the problem is that often new managers don’t often get the training they need in terms of managing people. Ensure your managers have the necessary skills to manage people, but if their performance doesn’t improve then you may need to consider alternative options.


9. Recognise employees’ contributions

Recognition from managers, senior leaders and peers makes a huge difference to morale, motivation and engagement. Ensure you have some form of recognition programme in place, even if it’s just an informal one.

Download our guide to reward and recognition

Reward and recognition guide

This guide will assist programme managers to develop a scheme that will improve the performance of your people, engage them and make best use of your available budget.

Click here to download


10. Offer the right employee benefits

The right employee benefits for the demographics of your workplace will encourage staff loyalty. By providing benefits your employees want you’ll improve your reputation as an employer who cares about its employees. As a result employees are less likely to feel expendable and more likely to feel wanted.


John Sylvester

John is responsible for the motivation division of p&mm ltd and a Director on the board of the IPM. Specialising in developing, implementing and directing many large scale staff motivation, recognition and employee communications programmes.
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