5 steps to successful employee recognition

The key to successful employee recognitionCreating an employee recognition scheme that really engages with your audience and inspires staff to go the extra mile will have an impact on your bottom line and the ultimate success of your organisation. There are many aspects to consider and careful planning is essential to ensuring that your scheme doesn’t sit there gathering dust after an initial all singing, all dancing launch and a few months of staff dipping their toe in the water.

Any employee recognition program worth it’s salt will have taken into consideration 6 things prior to it’s launch…

sharing success in employee recognition

1. Programme Objectives and Company Values

  • What do you want to achieve?
  • What will be your realistic and measurable objectives?
  • How will you recognise people for living the company values?
  • How can you explain those values and the programme criteria in everyday language?

2. Programme Stucture and Overall Design

  • Define a simple programme structure.
  • Set the basic process for peer to peer and manager recognition including regularity, approval and communication.
  • Create an appropriate identity, the look and feel should reflect your company’s culture; involve employees wherever possible in it’s identity.
  • Consider how to maintain participation.

3. Find the Right Rewards for your Target Audience

  • Focus on recognition rather than reward. The impact of employee recognition has been proven time and again to be greater than that of rewards.
  • Ensure the reward value offered is appropriate to the achievement.
  • Offer choice and flexibility of rewards to drive commitment and participation.

4. Design an Effective Communication Plan

There is no point having a recognition programme if no one knows it’s there!

  • Capture your audience’s attention by utilising various methods of communication.
  • Talk to your audience in their language/terminology using the appropriate medium.
  • Ensure communication is vibrant, energetic and fun in order to drive participation but most importantly offers a style appropriate to your culture.
  • Link communications to your objectives where appropriate.

5. Managing your Programme Effectively

  • Continually analyse the programme effectiveness and consider employee feedback.
  • Keeping your programme flexible will enable you to adapt your scheme to changing trends and needs.
  • Regularly review programme performance.

6. Sharing your Success

Sharing success stories around the company will have a positive impact on your company’s culture to drive programme participation.


Download our guide to find out more about creating an effective employee recognition scheme.



John Sylvester

John is responsible for the motivation division of p&mm ltd. Specialising in developing, implementing and directing many large scale staff motivation, recognition and employee communications programmes.

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