Channel Incentives

Dealership staff are key to the growth of many businesses, so it’s essential that they understand the whole range of products and services on offer. A channel incentive programme will ensure that dealership staff are knowledgeable and confident.

By implementing high-impact channel incentives you can increase sales and strengthen relationships with dealers, resellers or vendors.

Improve the effectiveness of your channel incentives


Grow your sales network through channel partner incentives

These days channel incentives need to be so much more than a ‘carrot and stick’ tick in the box exercise. They must align with what your overarching business goals, such as:

  1. Sourcing the right product/service for your customer (moving away from a ‘hard sell’ to a ‘consultative sell’)
  2. Educating employees on new products/services
  3. Identifying opportunities to cross sell other products / services
  4. Offering the customer a better experience


Case Studies

Wickes Sharp Exide
Inspiring in-store design consultants to improve the sales of kitchens and bathrooms.

Wickes incentive

Improving dealer knowledge of the Sharp product range and encouraging sales.

Sharp Incentive

Encouraging branch managers, buyers, dealers and distributors to promote Exide batteries over competitor brands.

Exide incentive

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Channel incentives that will improve your profitability

Perhaps you require a channel incentive programme aimed at:

  • Improving sales of a particular product suite
  • Promoting finance agreements
  • Increasing the number of customers using your service department
  • Improving sales of accessory packages
  • Increasing knowledge through product training
  • Improving internal communications
  • Increasing brand awareness, vision and values
  • Improving the customer experience

Effective channel incentives can help you improve your business by motivating your extended team to promote your product over others and go the extra mile for your customers.

Download our whitepaper Sales incentives: but not as we know it

Sales incentives whitepaper

This whitepaper investigates the many areas open for programme managers to explore to enhance their incentive structure, delivers guidance on how to avoid potential pitfalls and advice on scheme structure to ensure engagement of your entire sales force - not just the top performers.

Click here to download


Involve and inspire dealers, resellers and vendors

The best channel incentive programmes engage all levels of dealership staff, improve their knowledge of products and increase your team’s confidence to sell additional items such as finance agreements, warranties, servicing, and parts, whilst ensuring that your team focus on getting the right deal for their customer.


See how Volvo used channel incentives to improve the sale of particular vehicles and accessories by over 30%


Engage channel employees with your brand and product

Give them something that will inspire performance and increase sales. To find out more about our channel incentive solutions please call 0845 050 9532 or complete the form below.

  • Please provide us with a few details of the sales and service challenges you wish to overcome.