This global impatience for instant gratification not only affects an individual’s home life but their work life as well, and employers need to take note when considering their next employee benefits programme.
With expanding technology developments including free wifi hotspots, reliable 3G and a significant increase in tablet and Smartphone devices it is inevitable that staff want their employee benefits to be simple, fast and hassle free in order to fit into their everyday routine.
“Whether on our computers or at casinos, we are indeed a culture increasingly driven by our need for instant gratification. We want — no, demand — everything right now. Once a virtue, patience is becoming as rare as handwritten letters”
An article by Ronald J Alsop which highlights the significant culture shift
The 2011 AOP study found that 32% of consumers will start abandoning slow web pages between 1 and 5 seconds. This constant pressure to provide the quick-fix generation with products which are fast and hassle free is something to consider when exploring possible employee benefit products.
A new generation of employee benefits solutions
Prepaid cards have embraced what we have now come to call the norm, as they too have ensure that employees experience an instant, simple, straightforward and secure experience through card based shopping technologies we all know and love. Providers such as ourselves here at p&mm have also invested in mobile optimised websites which allow cardholders to access their account whenever they are out and about. Employees can view their current savings, and browse all 40 high street partners where they can earn cashback instantly, anytime anywhere.
Fighting the technology takeover should not be an ongoing battle for employers, it is an inevitability that they should embrace. Investing in employee benefits which are valued by the workforce can help strengthen loyalty and improve an individual’s engagement levels, which in turn will result in increased productivity levels.
John is responsible for the motivation division of p&mm ltd and a Director on the board of the IPM. Specialising in developing, implementing and directing many large scale staff motivation, recognition and employee communications programmes.
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