Two of the UK ‘s leading brands, O2 and Peugeot, have been named winners at this year’s Institute of Promotional Marketing (IPM) Awards. O2’s be brilliant! and Peugeot’s Sales Guild employee incentive and recognition programmes, were both awarded Gold in a glittering ceremony hosted at The Hilton, Park Lane, London.
The awards recognise the best campaigns and programmes from across the industry; a series of stringent criteria must be met in all areas ranging from the creativity of individual campaign elements, right through to the overall effectiveness of programmes.
O2’s be brilliant! beat competition for the gold award in “The most effective reward, recognition or motivation programme”. be brilliant! was commended by the judges for demonstrating innovative thinking in a competitive market. It’s unique approach to reward and recognition of employees through a comprehensive programme of tactical campaigns via a centralised portal was praised for demonstrating high levels of engagement and having a direct impact on sales and service.
Peugeot’s Sales Guild also won gold for its entry in “Most effective incentive programme”. Recognised by the judging panel of industry experts as moving automotive channel incentives beyond a focus on a quick sale alone; the programme works towards improving the overall consumer experience with the brand, by driving desired behaviours in dealership employees and engaging them in the longer term customer journey.
The awards were submitted on behalf of O2 and Peugeot by P&MM and AYMTM, part of the Sodexo group.
Speaking of the wins Iain Thomson, Director of Incentives and Recognition, Sodexo, said, “We are delighted that both O2 and Peugeot have been recognised by the industry as leading the way in employee incentive programmes. This is not only a great accolade for O2 and Peugeot, but pays real credit to all those working behind the scenes, who help to make these programmes a success on a day to day basis.”
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