Sales incentives are an essential part of the reward mix and instrumental in achieving business success, but the financial crisis has caused many to rethink the way in which they deliver their incentives.
Today, sales incentives need to be smarter and contribute far more than the traditional ‘hit sales target and win a prize’ format of years gone by.
This whitepaper investigates the many areas open for programme managers to explore to enhance their incentive structure, delivers guidance on how to avoid potential pitfalls and advice on scheme structure to ensure engagement of your entire sales force – not just the top performers. Essential reading for:
- Sales Directors and Managers that need to better motivate their team
- Channel Marketing Managers needing to encourage key behaviours
- Dealer Principals wanting to educate their network on a product or service