In the continual drive to increase sales, millions are invested in marketing activities to attract more customers. But so much of this is wasted if a sales team is not totally motivated to achieve their best. Incentive programmes that offer rewards can play a major part in reducing this wastage and improving sales performance. But [...]
What REALLY motivates people at work?
In a typical workplace, only 29% of employees are actively motivated and engaged in their jobs, while 71% are unmotivated and disengaged – either not engaged at all (54%) or are actively disengaged (17%), according to the Gallup Management Journal’s Employee Engagement Index. Very few people can claim that they really love their job and [...]
How much are you wasting on your incentive programmes?
A recent study suggests a specialist pharmaceutical rep costs over £110,000. That cost includes incentives, so management has a clear responsibility to ensure their motivation programmes are cost effective. Motivation initiatives are launched for many reasons, but there should be only one – to deliver more profit to the organisation. Obvious, maybe, but few companies [...]
How to beat the January blues
Coming back to work after the festive season is a time when employees need to be motivated most. The prospect waking up early again as it gets colder to face December’s credit card bill and living up to New Year resolutions is hardly motivating. The most effective way to lift the gloom is to give [...]


