Trying to create employee communications that appeal to all your employees is a tough job; after all, you’re potentially talking to many different generations, nationalities, languages and abilities.
It is imperative that organisations communicate effectively, because if you’re not communicating effectively, then it becomes tough to have a highly motivated, engaged and performing workforce. Effective communication creates a workforce that appreciates their colleagues and has a can-do attitude.
Ten top tips to help you communicate effectively with your employees
As the age-old aphorism goes, “It’s not what you say, but how you say it.” Here are ten top tips to help you communicate simply and effectively with your employees:
1. Use the right tools – Don’t use tools that are cumbersome for employees to access and use. There are numerous software programmes that can keep communication simple and pain-free such as company chat and messaging software such as Yammer, Slack or HipChat.
2. Think about your audience – Take a leaf from marketing’s book and think about who you are talking too and why. Marketing segment their customers and often give them personas that represent their values, needs and wants, you can do the same with your workforce.
3. Use visuals – 65% of the population are visual learners, so chances are there are many of them in your workplace. Visuals are a powerful tool that create a lasting impression, so use tools such as infographics to communicate important information.
4. Include real life examples and metrics – Showing your workforce exactly how your employee benefits help them with real life examples and case studies, can do wonders for participation, equally showing employees performance figures and trends can keep them motivated.
5. Keep your messaging simple – Don’t lose sight of the bigger picture, keep the message simple and stick to no more that three key messages per communication piece – in an ideal world you’d stick to one message per communication piece.
6. Provide signposts to further information – What do you want employees to do after reading your communication? Don’t forget to include your call to action in a few prominent places.
7. Avoid communication overload – Using lots of communication channels can be a blessing and a curse. Think less is more, and keep things simple and to the point.
8. Make it consistent – Getting different information from different people is confusing and frustrating. Make sure that everyone is briefed with the same information so that your workforce doesn’t get inconsistent messages.
9. Think C.L.E.A.R. – Complete (with no missing information), Located (in a correct and logical place), Explained (as fully and clearly as you can), Accurate (check phone numbers, facts, dates, et.c.), and Readable (avoid ‘fluff’).
10. Keep it fun – 88% of Millennials want to work in a “fun and social work environment” according to a 2013 survey by PGi. So don’t be afraid of injecting a little bit of appropriate humour into your communications.