Understanding Differing Staff Motivation Matters

Gabi DownEvery athlete, whether they are an individual – such as p&mm sponsored Gabi Down – or part of a team, has a different motivation.

At just 14 years old, Gabi Down is currently ranked as the No 1 female Paralympic Fencer in the UK and has already represented Great Britain at last summers’ Paralympic games in London. There she narrowly missed out, having beaten the world no 1 during the quarter final matches of the team event. Now she has her sights set firmly on achieving great things in Rio de Janeiro in 2016.

“Victory always starts in the head. It’s a state of mind. It then spreads with such radiance and such affirmations that destiny can do nothing but obey.”

– Douchan Gersi

Gabi keeps herself motivated by thinking of her dream job, “I really want to be a PE teacher so that keeps me motivated with my school work as I know what grades I need to get. I love my sport so I find that is a motivation within itself.”


Complex and challenging

For coaches of team sports, it’s a more complex situation. One athlete might be motivated by proving themselves to be the very best, whilst another might be motivated by gaining approval from others. The difficulty as a coach is to take all of the diverse motivations of the team and work to get the best out of each member. It’s a lot of balls to juggle in the air at once and is no simple task.

It’s the same for managers and leaders within a business. How do you keep your staff motivated and happy to do a good job that in turn helps both them and your business achieve their goals?


It’s not always about the money!

Staff motivation not about moneyResearch shows that motivating employees is less about their salary, although they expect a fair remuneration for working, and more about their own dreams, hopes and fears.

Gabi dreams of representing Great Britain at the Olympics in Rio de Janeiro in 2016, what do your employees’ dream of? What are their hopes and fears?

Once you understand this, whether that’s through a staff motivation survey, town hall meeting or other forms of communication, then you can start to plan on how to engage with your employees, build their motivation and increase their loyalty to your company.

Staff motivation rewards help your workforce feel valued and can contribute helping them achieve their dreams. Now a motivational reward that helps them achieve their dreams might sound a little far-fetched, but if your company has a flexible scheme that allows employees to choose their own rewards, then it is achievable.



Flexible rewards give your employees the opportunity to work towards earning a reward that most appeals to them as an individual and as a result they are far better at driving performance, improving productivity and improving your company’s profitability. There are a whole range of flexible rewards available, from vouchers that help a family’s monthly budget go further or help contribute to the cost of a holiday, to lifestyle and experience rewards such as a day at a spa or driving a racing car. Or perhaps your employees yearn for the latest phone, camera or tablet?

At p&mm, we’re proud to sponsor Gabi in her Olympian dream because we believe that engaging and motivating staff to put in their own Olympian sized efforts should be a priority for organisations worldwide.



John Sylvester

John is responsible for the motivation division of p&mm ltd and a Director on the board of the IPM. Specialising in developing, implementing and directing many large scale staff motivation, recognition and employee communications programmes.

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