Why is effective internal communication between company and employees important?

Internal CommsInternal communication binds a company together, give everyone the same sense of purpose and are essential if the organisation is to develop smoothly and efficiently, they are equally important as external communications, if not more so. Employees should be seen as the ambassadors for the brand. Employee engagement and staff branding should definitely be as high a priority as external marketing not only for the HR department but also the marketing team.


How would you define ‘effective’ internal communication?

Effective communications ensure that employees fully understand their company, its values and purpose and what is expected of them to achieve the company goals. They should also be evidently persuading employees to engage fully with their roles.

Team work is enhanced because employees will be able to see a clear goal ahead, which they can work towards to achieve together. If employees are kept informed of changes taking place within the business, this ensures that they are fully integrated and valued.

Employees working in an environment based on open communications will be more likely to feel confident and comfortable to be proactive and suggest ideas and opinions. Quite simply, effective communication offers extensive benefits for both the employer and employee.

How can communication engage employees in corporate messages or culture?

Research is essential. Consider what employees want and need to know to achieve the best in their role. Whilst staff may not need to know about all of the latest company developments and statistics, by sharing key information they will feel included and take an interest in the company’s progress. Ensure that the message is transparent and concise and always request feedback to make sure it has been understood. It is also advisable to end management meetings with a plan of how you are going to communicate the outcome of the meeting to your employees.


John Sylvester

John is responsible for the motivation division of p&mm ltd and a Director on the board of the IPM. Specialising in developing, implementing and directing many large scale staff motivation, recognition and employee communications programmes.

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